Claire Ford

Claire Ford is a multi-award-winning entrepreneur, mentor and speaker based in Northern Ireland.Claire has been recognised for her work through multiple industry awards, including a VAVA Award in 2024 and Local Women Magazine’s Business Award in 2026. She was also named on the Belfast Telegraph’s Northern Ireland 30 Under 30 list in 2026.

Founder of Viral Muse

Claire is the Founder of Viral Muse, a multi-award-winning social media agency headquartered in County Down, Northern Ireland.Under her leadership, Viral Muse has become one of the UK's leading organic social media agencies, trusted by businesses ranging from ambitious local brands to globally recognised companies.Through Viral Muse, Claire has:- Generated 250+ million organic views across social media.
- Produced some of the highest-viewed and most engaged organic social media campaigns across the UK and Ireland.
- Helped businesses generate multiple millions of pounds in revenue through organic social media marketing.
- Worked with globally recognised brands including Coca-Cola, Adobe, Birds Eye, Tim Hortons, Hellmann's and many more.Viral Muse is headquartered in County Down, Northern Ireland, and works with businesses across the UK and Ireland.

Founder of The Visit List

Claire is the Founder of The Visit List, an award-winning hospitality, tourism and lifestyle media platform operating across the UK and Ireland.Built and operated by the Viral Muse team, The Visit List helps businesses reach highly engaged audiences through strategy-led, high-impact social media storytelling.Since its launch, Claire has grown the platform into one of the UK's and Ireland's highest-engaged hospitality and tourism media brands, generating over 50 million organic views, building an audience of 45,000+ followers, and producing some of the highest-performing tourism and hospitality content in the region.In 2024 alone, The Visit List's showcases averaged 600,000+ organic views per featured business without paid advertising, partnering with leading hotels, restaurants, visitor attractions, tourism organisations and destinations to drive real-world awareness, bookings and engagement.The platform has also received multiple industry awards, including Best in Ireland at the VAVA Awards, and has been recognised at the Northern Ireland Social Media Awards.

Co-Founder of MADE IT

Claire is the Co-Founder of MADE IT, a business media platform created to spotlight success stories from Northern Ireland and inspire the next generation.Northern Ireland has the lowest business birth rate of any UK nation, while women remain significantly underrepresented in entrepreneurship. MADE IT was created to challenge that by giving greater visibility to the founders building remarkable businesses and careers here.Through professionally produced interviews and digital storytelling, MADE IT goes beyond the success story, sharing the journeys, challenges, lessons and defining moments behind some of Northern Ireland’s most ambitious entrepreneurs and business leaders.Within its first two features, MADE IT reached over 100,000 people organically, demonstrating a real appetite for positive, ambitious business storytelling from Northern Ireland.For Claire, MADE IT is about more than creating content. It is about creating visible role models, celebrating entrepreneurship and showing the next generation that they don't have to leave Northern Ireland to build something remarkable.